Media consumers see between 6,000 and 10,000 ads daily, but what makes them memorable? A commercial jingle that gets stuck in your head can make you a reliable customer and even sing the tune to your friends and family. A memorable jingle could also go viral and make your brand a star.
Several things make a great commercial jingle, including hiring a professional and using great wording and music.
Here’s more on the three pro tips for creating a great commercial jingle.
1. Hire a Professional
Commercial jingles are best left to the professionals. When making a jingle, consider hiring an expert who can walk you through the process and help you make the best decisions.
A professional jingle songs expert comes with all the resources at their fingertips. In addition to having writers and creative staff, they also have access to musicians, recording studios, and a legal team. Moreover, those with expertise in making a commercial will advise you on brand imaging.
Research into writing jingle songs is essential as you begin the process. Experts can help identify target audiences with substantive research. You will collaborate with other team members to get as much information as possible.
It’s essential to know as much about your business as possible, including what makes it tick and what makes it unique. Write all of the positives down, which may partially turn into a commercial. A jingle writer can help you organize all of these priorities.
Professionals will also help you brainstorm and come up with a jingle concept. What kind of music will work best? What kind of lyrics will connect with your potential customer base?
Additionally, hiring an expert in making a commercial can help with budgets. Making a jingle can quickly become expensive, so staying on budget is important. A jingle writing expert also works with the marketing team on an overall advertising plan.
Making a commercial, professionally will also help you earn more money over the long term. While you might spend more money having someone help you write a jingle, the investment return will be significantly higher.
Online audio is growing too, so this is your chance to capitalize on people listening to your commercials. With so many opportunities for people to hear about your work, put your best foot forward to make the most possible impact.
2. Use Great Wording and Music
Great jingle songs and great commercials require great language. Catchy music, lyrics, and proper phrasing will mean a commercial jingle will attract instant attention.
Think about some of the greatest ‘jingles’ in advertising history. Why are they so popular? It’s likely because you can sing the song in your head.
Take, for example, ‘like a good neighbor, State Farm is there.’ It’s a jingle that came out decades ago and is still used today. It still resonates with audiences years after advertisers first used it in a campaign.
And even though the Toys-R-Us retail operation shuddered, you likely still know, ‘I don’t wanna grow up, I’m a Toys-R-Us kid,’ because of the catchy lyrics and music. Coffee drinkers know the lyrics, ‘the best part of wakin’ up.’
Brand managers smile when this is the reaction! Making your product a household name is a key to your success and is considered an accomplishment.
Alliteration will help make people remember your product. ‘She sells seashells down by the seashore’ is a great example. Alliteration creates a rhythm and pace that moves the language forward.
Lyrics for making a commercial are part of a unique vocabulary, unlike writing anything else in the English language. Lyrics must be short and pithy.
Your lyrics should also drive home the name of your product. Don’t be shy about using it multiple times throughout the jingle! Hammer home your product’s name multiple times to ensure listeners and viewers know who you are.
Create original music when making a commercial. It will likely cost you less than using an existing song. You’ll face copyright issues and licensing costs using someone else’s song.
3. Be Entertaining
Many great commercial jingles throughout advertising connect with a high entertainment value. Chances are you have a favorite commercial (connected with a jingle) from the ‘big football game.’ Just about all of those commercials have a tremendous entertainment value.
Work with jingle writers to ensure your commercial jingles are upbeat, uplifting, and convey a positive message. An ad should be clever as well as funny. Combining these tactics along with great lyrics and music will make your jingle a big success.
It also means putting your own personality into the mix. If a funky personality is part of your company – include it! Your personality can make something simple fantastic almost overnight.
Characters like the bald cleaning guy or the red bear on the toilet tissue commercials make excellent entertainment value. Why not consider creating a character to coincide with your jingle?
Remember, your content will be seen on television, radio (and other audio platforms), and viewed online. It would help if you made the entertainment value good enough to reach audiences on all platforms. Additionally, commercials can go longer on an online platform than in traditional media, meaning you can extend your reach to a broader audience!
Moreover, there’s an old saying that we remember much more how something makes us feel than facts and figures. As listeners (or viewers) of the jingle, we will not forget it and purchase the product if something gives us a good vibe. Seize this opportunity to get people to connect with your brand or product.
Three Pro Tips for Making a Great Commercial Jingle
Three pro tips for making a great commercial jingle include hiring a professional and using catchy lyrics and music. In addition, make sure your jingle is entertaining! Following these simple tips will make your jingle memorable and expand your brand.
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