Americans check their personal emails for two hours per day and their work email for three hours per day. This equates to about five hours every day spent reviewing emails.
Are you looking to grow your business’s patient database? If so, then email marketing is worth giving a try.
Potential patients are more likely to open emails they get from you than they are to open regular emails. As such, email marketing has become effective for building and maintaining a patient database.
However, creating an email marketing campaign that works takes some know-how and creativity. Keep reading to know more.
1. Brainstorm a List of Potential Email Recipients
An email marketing campaign can be a great way to promote your medical practice. However, before you start creating your campaign, it is essential to brainstorm a list of potential email recipients.
Think about who your target audience is. Who do you want to reach with your campaign? Read this article that gives you more ideas about building a solid customer base.
2. Create Engaging and Relevant Content
Think about what kind of content would be most relevant to your target audience. What information would they find helpful? What would interest your target audience?
Create content that will resonate with your audience. You need to encourage them to learn more about your practice.
Also, think of what you want your email campaign to achieve. What are your goals?
What do you want recipients to do after receiving your email? Make sure your content and call-to-action are aligned with your goals.
Using email marketing for doctors can be easier when you know what you must put out there for your potential clients. For sure, they will be happy to read informative emails.
3. Identify the Best Day and Time to Send Your Email
Email marketing can be a great way to connect with patients and potential patients, but it can be tricky to know when to send your emails. You’ll want to consider your audience and what kind of email they would be most likely to open and click on.
Testing different days and times can be helpful to see what works best for your practice. You can also use data from your email provider to see when your recipients are most active. Remember that Monday mornings and Friday afternoons are often times when people check their email for work, so you may want to avoid those times.
Saturday mornings can also be an excellent time to send, as people often catch up on personal emails. Ultimately, experimenting is essential to see what works best for you and your patients.
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Email Marketing Campaign that Converts
It will be difficult to accept if your patient seeks a new doctor with the same specialization as you. Email marketing can be an effective way to reach out to current and potential patients. You want to do this to ensure that you have a solid customer base at all times.
Hence, you can utilize an email marketing campaign so that you will always be remembered by your current patients and attract new ones. Just be sure that you keep your emails short, sweet, and to the point; no one wants to read a novel in their inbox. Also, you have to ensure that your email has a clear call-to-action.
To learn more about email marketing for doctors, check out other guides on our website.
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