An exterior sign can be an incredibly effective tool for improving the amount of business your storefront generates. It can be an essential way to attract more customers, but only if it’s done correctly.
Those who focus on interior design often overlook the exterior. If you want your exterior sign to stand out and get results, you should pay attention to a few key things.
Keep reading to learn everything you should keep in mind when trying to design an exterior sign.
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A Design Should Fit the Location
An outdoor sign for your business is a great way to advertise your company and get your name out there. However, it is important to make sure that the design of your sign fits the location where it will be placed.
This means considering the size, shape, and color of the sign in relation to the surrounding area. If the sign is too large, it may be overwhelming and take away from the look of the building. If it is too small, it may be difficult to see.
Match Your Signs With Your Branding
Before you start designing your exterior sign, you need to consider how it will match your branding. Your sign should be an extension of your brand and reinforce the image you want to project to your customers.
Keep your branding guidelines in mind. When designing your sign, make sure it adheres to your brand’s identity standards. This includes things like choosing the right colors, fonts, and overall aesthetics.
Font and Text
When it comes to creating an exterior sign for your business, font and text choice are important considerations. You want to select a font that is legible and easy to read from a distance. It’s also important to choose a font that fits the overall tone and style of your business.
For example, a more playful font may not be appropriate for a law firm. Once you’ve selected a font, you’ll need to choose the right words to convey your message. Keep it short and sweet, and make sure your message is relevant to your target audience.
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Color Theory
In terms of color, you’ll want to choose a color scheme that is both eye-catching and easy to read. A good rule of thumb is to use contrasting colors for the background and text. You want to choose a color that will stand out and be easy to see, but that also fits in with the overall look of the property.
For example, if you have a light-colored background, you’ll want to use dark-colored text. Or if you have a dark-colored background, you’ll want to use light-colored text. You might also want to consider illuminated channel letters.
Get the Best Exterior Sign for Your Business
If you’re looking to design an exterior sign for your business, there are a few things you’ll need to keep in mind. First, you’ll need to consider the size and placement of your sign. Next, you’ll need to choose a material that can withstand the elements.
And lastly, you’ll need to come up with a sign design that’s eye-catching and easy to read. If you keep these things in mind, you’ll be well on your way to designing a great exterior sign for your business.
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