Marketing serves as the face of the company. Any brick-and-mortar company that does not generate sales is bound to fail, whereas marketing helps us generate those sales. Marketing is all about how your prospective customers and current customers perceive your brand/product. Running a cell phone repair store means wearing too many hats, working on many aspects at a time and marketing is one of them.
Marketing Tips to boost sales at a cell phone repair store
Following are a few marketing tactics that can help make your cell phone repair store a brand name that deals in all kinds of electronics repair in Winnipeg as well.
Price markdown at a cell phone repair store
A markdown makes the product or service more desirable in the eyes of customers. In short, any price cut from the original price will be screaming customers. It also aims to reduce wastage by selling products that have reached the end of their selling period.
Layout of the cell phone repair store
A good layout gives the cell phone repair store an opportunity to increase the store turnover. It also positively impacts the customer experience, which portrays through those extra bucks. The arrangement of the products, the appropriate shelf layout and a well thought out spot for the special discounts will leave a print in the eyes of its customers. In a cell phone repair store, trace the path of your average customer once he enters the store and then exists. It’s like creating a blueprint. This helps in finding the physical points that the customer accesses. Then placing your top products on that gold estate will help you pull those extra strands.
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Plane of sight
Personalization is one trick that always works. Placing your products at the customer’s eye level gives them the illusion that the product is specifically placed to fulfill their want and need. Most cell phone repair shops sell various cell phone components like chargers, screen protectors and accessories like cell phone covers, headphones, and trinkets which, placed properly, are perfect eye-catchers.
Aesthetics of the cell phone repair store
Store aesthetics helps to motivate the customer to explore and find the products they need. A good subjective experience of the store helps in bringing the client back. Despite being obvious, most cell phone repair stores miss this part. If the store is approachable and inspiring, it impacts hugely on the turnover. Instead of haphazardly buying things, devise a plan. Invest in colors and textures that work well with the cellphone repair store brand image /persona. An investment like this always helps in the store’s productivity rolling.
Promotions done at the cellphone repair store
Instore promotions help in increasing footfall and creating product awareness. In the technological world, bundle promotions, also known as ‘BUY 1, GET 1 FREE’, is an easy way to attract clients. For instance, in a cell phone repair store, a screen change can be bundled up with a screen protector, or a cell phone purchase can be aided with a cell phone cover. This will not cost extra. In fact, these minimal expenses will be added to the end invoice without informing the customer.
Video displays done by cell mechanics at Winnipeg
A background video display is constant promotion of the perfect sales pitch. It keeps the customer engaged and informed while waiting for their turn. For example, while waiting for their turn, the customer will listen to the sales pitch and learn more about the offered products and services.
Cell phone repair stores like APEX Mobile use these marketing tips and gain more clientele, which leads to generating more revenue and a positive image.