The world has seen a shift in business operations post CVOID-19. The new shift has made it a compulsion for retail businesses to provide their customers with online mobile e-commerce services as well. It is a necessity today to generate online revenue or else businesses risk losing their customers.
According to a report by Insider Intelligence mobile e-commerce will be responsible for almost 43% of all online retail volumes by 2024. This is because this shopping method makes it easy and fast for consumers to purchase items. It also allows online retailers to obtain search engine optimization.
A new shift in search engines now ranks websites on a very important factor which is the mobile responsiveness of a website. To facilitate, mobile experiences and support the transition of the business to mobile e-commerce, retailers are looking for options.
Perhaps one of the most seamless transitions to mobile e-commerce is using the Salesforce Commerce Cloud. A salesforce commerce cloud development can help the business shift to a new paradigm safely and professionally. These services are best utilized to increase business optimization and return on investments.
The Salesforce Commerce Cloud provides several features for mobile e-commerce including tools that create micro-moments, provide the best and most personalized online shopping experiences, and gather data on the behavior of the online customers.
What Does Salesforce Commerce Cloud Do?
Salesforce Commerce Cloud is a very comprehensive and future-proof platform for a cloud-based e-commerce platform that can help enterprises to create intelligent and engaging shopping experiences for customers across multiple channels. These are across channels like websites, mobiles, and stores.
Salesforce power-packed suite solutions provide out-of-the-box features alongside functionalities that allow the enterprises to connect with existing and potential customers at every stage of the sales funnel. It facilitates excellent customer service across a wide range of platforms and channels.
The Salesforce Commerce Cloud helps businesses leverage omnichannel insights to effectively analyze and deliver the behavior and engagement of users across all of the channels. Salesforce provides an arsenal of benefits to the businesses using the Salesforce Cloud.
The Salesforce Commerce Cloud has multiple benefits over other platforms such as its unique and built-in predictive intelligence systems. Alongside the Einstein AI of Salesforce, which is one of the most powerful and advanced predictive intelligence systems. It helps enterprises provide unmatched shopping experiences to customers.
The Salesforce platform can facilitate enterprises by providing them with invaluable insights into their purchasing patterns and the behavior of customers and also provide smart solutions to sell across different and untapped sales channels.
Salesforce Commerce Cloud B2B & B2C
Whether the customers are major organizations or individual retailers, Salesforce provides solutions that can put your business at the top of the supply chain ladders. Salesforce provides two different customer relationship management solutions namely B2B and B2C Commerce.
These solutions can be utilized by organizations and retailers to manage order fulfillment, data management, customer service management, content management, marketing, and more.
The Top 5 Benefits of Salesforce Commerce Cloud
Salesforce Commerce Cloud has several benefits such as marketing tools, the use of predictive intelligence, personalization and internationalization of stores, mobile-rich experiences, and top-of-the-line customer support. There are other benefits as well.
The best marketing tools
Salesforce provides the best marketing tools for businesses. Salesforce provides the most personalized shopping experiences for customers. Modern consumers are used to shopping at online stores to display personalized e-commerce content. These relevant products correspond to customer preferences.
Online stores can make use of companies to design their stores to attract customers by providing them with the most fulfilling experiences. Bigcommerce store owners can hire a Bigcommerce web design company to effectively utilize the power of strong marketing tools and provide the best user interfaces.
Retailers can offer their customers the best shopping experiences. This experience is accessible from anywhere and everywhere. The integration with artificial intelligence solutions of Salesforce provides a very personalized experience to customers which increases the total sales for the enterprise.
The Salesforce Commerce Cloud includes marketing tools that make use of brand marketers, and content creativeness, and allows the merchants to nurture and create brand awareness, loyalty, and acceptability. These tools can pitch the right product to the right customer and provide the highest conversion rates for successful orders.
The Salesforce Commerce Cloud users can also execute market testing or split testing without any prior technical knowledge of marketing to find out the most effective target audiences. This would then help in identifying, promoting, and launching the most effective and productive marketing campaigns.
The use of predictive intelligence and automation
The Einstein AI of Salesforce is a next-generation artificial intelligence platform that can be used by enterprises for augmenting the use of AI tools, platforms, and strategies, for the e-commerce business. The AI can easily eliminate the need for any third-party extensions and manual data analysis.
Previously, the merchants had to make use of integrations to instill new attributes and manage multiple different activities on the platform. It is important to note that these interlinked integrations are linked to the downfall of the store performances as the code.
The Einstein intelligence system empowers enterprises to suggest the best products to the customers at every touch point. The AI can save money, effort, and time by providing automation of merchandising tasks. It can provide real-time and data-driven insights to boost conversions and sales.
Personalization of Storefronts and managing micro-moments
The Salesforce Commerce Cloud allows the retailers to manage multiple storefronts from a single backend platform for different locations across the globe. This increases personalization for the customers and can also provide management of multiple languages, currencies, and processes.
Salesforce Commerce Cloud also provides effortless management of product data sets for their stores without any major hurdles. It is also helpful for the management of different forms of intricacies such as pricing, billing, and product availability.
Consumers can view multiple products and compare multiple prices and features while making purchasing decisions. This is a vital part of what Google names micro-moments. Consumers form their buying preferences, complete purchases, and add products to online carts. Mobile devices help make these micro-management moments possible.
According to Reviews.org, smartphone users check their devices once every four minutes. This means that mobile users are actively exploring online shopping options during commutes. This is why retailers must start launching online stores while including essential mobile e-commerce features.
Provide a streamlined mobile experience
The number of users who shop for products and services on the internet is increasing exponentially. This is why it is a must to have a mobile-responsive and mobile-friendly e-commerce store as it is the need of the hour. SFCC can provide its users with the best mobile experiences.
Since Google has made mobile responsiveness a factor in website ranking. The page loading speeds, mobile responsiveness, and mobile-first indexing use these factors when it comes to calculations in the context of the search engine result pages.
According to Statista.com, people in the United States spend nearly five or six hours per day on their smartphones. This means that retailers must have an online presence to increase their sales. They can do so using SFCC and by using the best salesforce commerce cloud development services.
The right service partner will help you set up a mobile shopping application while providing custom control panels. The integration with the e-commerce system will help enterprises manage multiple marketing campaigns and accounts to give rewards to customers to boost sales.
Also combining the SFCC account with an ERP, and social media tools allow the enterprise to streamline operations across the mobile e-commerce system. This provides a streamlined shopping experience that resonates with tech-savvy consumers.
The best customer support
Salesforce is ranked as the number 1 Customer Relationship Management platform as it provides round-the-clock and undivided customer support to all of the merchants which enables them to run their stores seamlessly every day of the year.
The support offered by Salesforce Commerce Cloud tools and support staff also covers issues that range from code debugging to upgrading security protocols and so much more. They can be contacted as any issue is faced and merchants can expect a prompt response from Salesforce agents.
Stores looking for assistance on data migration to the Salesforce Commerce Cloud can get support easily and then utilize the benefits provided by Salesforce. Salesforce cloud developers are ISO 9001 and 27001 certified and can assist you in all your problems.
Review and Summary
In today’s modern era of cloud computing, the growth of every enterprise is to evolve in terms of sales, marketing, implementation, planning, and sales strategies. More than 2.6 billion people search for products on the internet. This presents great opportunities for business people.
Enterprises must have an online presence to grow and prosper their businesses. This is why they must use platforms such as Salesforce Commerce Cloud to start and grow their online businesses to cater to customer needs. SFCC is the undisputed leader in the world of customer relationship management services, capabilities, and products, especially when considering scalability, agility, and business operation management.
SFCC can cut down the need of using different tools for analyzing the marketing efforts, scaling up the operations, managing the activities for a unified platform, and tracking the volume of the sales on a single unified platform. Make sure you hire salesforce commerce cloud development for perfect utilization.