You only have seven seconds to make a strong first impression on a new customer. Investing in quality visual branding can help you make that first impression. If your packaging design is lacking, however, consumers will turn away.
Here are five simple design tips that can help you leverage the psychology of colors to attract customers. With these tips, you can stand out from the crowd with ease.
Start attracting customers with these tips today.
Research the Buyers
Before rushing to create better packaging, take a moment to gather research. Understanding your audience will help you better spark their intrigue. Otherwise, they’ll turn their attention toward one of your competitors.
When leveraging the influence of colors, think about how your customers will connect with those colors.
Gather demographic research about your customers, including age, gender, marital status, income, and more. Then, consider their needs, interests, and motivations. Why should they purchase your product?
Colors have cultural meanings attached to them, too. For example, the color red is considered good luck in China. Make sure to consider any cultural preferences when choosing the colors for your packaging.
Understand Color Psychology
To leverage color psychology, you’ll need to gain a better understanding of it first.
The color red usually stimulates the senses and increases the heart rate. It’s often associated with love and passion. It can also create a sense of energy or urgency.
Orange, on the other hand, communicates optimism, fun, and adventure. It’s effective for call-to-action language.
Yellow is optimistic, positive, and youthful. It’s ideal for joyful products. It’s also attention-grabbing and mentally stimulating.
Green usually communicates growth, balance, or wealth. It’s ideal for natural or eco-friendly products.
Blue conveys dependability, honesty, trust, and security.
Purple, on the other hand, communicates luxury, indulgence, and exclusivity. It’s ideal for high-quality products.
Pink is connected with feelings of romance and femininity. Black conveys authority, power, and luxury. It can enhance the perceived value of a product, too.
Meanwhile, white is simple, safe, and conservative. It symbolizes new beginnings, simplicity, and cleanliness.
Consider the Product
Don’t forget to consider what’s inside the package. Choose colors that represent what’s inside. Give consumers a hint about what they’re buying, too!
You can work with a product packaging design company for better packaging designs.
Stand Apart From Competitors
Before completing your packaging design, look at what your competitors have created.
Make sure you’re choosing packaging that helps you stand out. Choose colors that are different and bold, too.
Consider Brand Guidelines
Stay true to your brand. Review your brand guidelines to make sure you’re choosing design choices that align with your branding.
Otherwise, you could struggle to generate brand awareness and recognition. Consumers might confuse your brand for another as well.
Utilize Color Psychology: Apply These Packaging Design Tips Today
Better packaging could help you boost sales this year. Keep these packaging design tips in mind. Leveraging the psychology of colors can help you appeal to the consumer’s senses before attracting them to your product.
Boost sales with these tips today.
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