Pinterest is one of the most popular social media platforms in the world, with more than 500 million monthly active users and 80% of them being female. And the platform is growing: according to a report by Pinterest and Adobe, 90% of all new product purchases start with a customer researching on Pinterest.
The best way to take advantage of this huge audience is by creating engaging pinboards that drive traffic to your website and generate sales. To do so, you need to use some smart tactics and make sure your content is optimized for Pinterest’s unique audience and user experience.
Here are some ideas on how marketers can improve their content marketing strategy:
In order to succeed on Pinterest, you need to know how to use its features.
A successful Pinterest marketing strategy is more than just getting your content in front of people. It’s also about using the platform’s features in a way that will enhance your reach, engagement, traffic and sales. Additionally, a Pinterest course for bloggers is an interesting option for those who want to master their social media marketing skills. To get you started, here are some tips on how to use Pinterest features to your advantage:
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Use boards
Boards are an essential part of any Pinterest account because they allow you to organize all of your pins into categories or topics so users can easily find what they’re looking for. By creating boards based on specific topics or interests—such as fashion, home decorating, travel or food—you make it easier for people who share those interests to find them later on when searching for new ideas/inspiration online (or even offline).
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Pin from outside sources
One way that many marketers have been able to increase their engagement rate on Pinterest is by pinning content from other sites instead of just repinning from their own site every time someone clicks one of those pretty little arrows next time!
Create Keywords-Rich Pin Descriptions
The description of a pin is the first thing that appears on your board. This means you have a limited number of characters to make an impression on potential viewers. Make sure you use keywords in your description, as this will help people find your pins when they search for similar content with those same terms.
Leverage the Power of Story Pins
Story pins are a great way to create visual content that tells a story by blending text and images. The best part? You can create them in minutes. Story pins are images with text overlaid on top of them. They’re created using Pinterest Tools, and they’ll come up when people search for your board’s title or tag it in their own pinboards.
Use Pinterest Analytics to Find the Most Popular Content on Your Profile
Once you’ve created a board, it’s important to keep track of your audience’s response. You can do this by using Pinterest Analytics, which will tell you what type of content is most popular on your profile.
If you have several boards set up for different products or services, then this information will help you figure out what types of updates would be most effective for each one.
Create a Video Pin and Upload it Directly on Pinterest
If you want to showcase your product or service, then use a video pin. Make sure it’s relevant to the description and that people can easily find it by searching for keywords related to your business. You can also use this as an opportunity to explain how something works, highlight a new product or service, show how easy it is for someone else to use your product or service, etc.
Take Advantage of Group Boards to Increase Your Reach on Pinterest
Group boards are a great way to connect with other like-minded people, build your brand and audience, and help you develop relationships. Here’s how to use them:
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Create a Group Board and Join Other Group Boards
While it may be tempting to only create one board for yourself or your brand (especially if you’re just starting out), don’t forget about joining other group boards too! This will help increase your reach as well as benefit others who have joined the same group board as you!
Make Your Website Pinterest-Friendly
To make your website Pinterest-friendly, you need to:
- Optimize your website’s meta title and description tags. The first thing a visitor will see on Pinterest is the preview image. This means that it’s more important than ever to have an appealing and informative meta description tag that captures the attention of potential visitors. You can also use this opportunity to add keywords for SEO purposes, but keep it brief—no more than 135 characters!
- Add appropriate internal links from the text on the page (not just images) leading back to relevant content pages on your site or blog. For example, if you have a blog post about how much money you can save by using coupons at the grocery store, link back to that blog post when mentioning “coupons” within the text on other parts of your website or in emails sent out through email marketing software like Mailchimp or ConvertKit
Conclusion
Pinterest is a very powerful tool that can help you expand your visibility and reach new audiences. You don’t have to be an expert to start using it, all you need is creativity and patience. Remember that Pinterest users are looking for quality content so make sure to keep your pins interesting!
Article by Emily Lamp
Emily Lamp is a freelance writer, working closely with many aspiring thinkers and entrepreneurs from various companies. She is also interested in self-improvement, entrepreneurship and technology. Say hi to Emily on Twitter @EmilyLamp2
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