Social media has become an integral part of our life where we spend a lot of our time scrolling through our feeds. From fashion advice to staying up-to-date with the latest news, everything happens on social media platforms.
Facebook, Instagram, Twitter and Pinterest have become a way of life and a powerful tool for marketing. As brands turn to these platforms to connect with customers, students are increasingly opting for various social media marketing courses that can help them make a brilliant career.
Social media when used wisely can help boost business to phenomenal heights. Even the biggest brands like Nike use this platform to interact with customers. Some like Airbnb have made a global business empire simply by using social media effectively. Here are some compelling reasons why you must focus on social media marketing for your business:
1. Easy access to customers
According to research conducted by Smart Insights, nearly 4.62 billion people around the world have at least one active social media account. Also, in just 2021 424 million new users joined social media. Connecting with customers has never been this easy for any business but there is still stiff competition in the market.
Customers these days are inclined to associate with brands that are easily accessible. By using social media, you diminish the distance between your business and consumers, appearing more approachable and customer friendly.
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2. Be visible
Everyone from giant brands to small businesses is on social media and they are making use of brilliant social media strategies to stay ahead in the game. It’s time you join this race too as only then will you be visible to millions of users around the world.
In a competitive market, where every brand is trying to outshine the other, a great social media presence goes a long way. Brands like Dove and Coke are great examples of this.
3. Create a brand rapport
During the COVID-19 crisis, when many businesses were struggling to navigate through the tough times, some made a mark simply by using social media effectively. Coca-Cola, Audi and Volkswagen even tweaked their logos to ensure that the emphasis on social distancing rather than marketing their products.
Many brands continuously gave out reassuring messages or how to say safe protocols during the pandemic. This showed a humanitarian side to the brands, which was visible through social media posts.
4. Increase traffic
An active and engaging social media account is the best way to boost the audience as more people will be able to see and connect with your business. Since a large number of people are active on social media, the chances of your brand getting good visibility are high. Hence many businesses also use influencers to boost their product as that will be a good way to get people to know about your brand.
The best part about social media marketing is that though it is so useful and brings heavy ROI, it is not a costly form of marketing. Compared to traditional marketing, social media will easily fit your budget and will get you desired results. This is the main reason for the popularity of social media marketing.
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