Digital Marketing is a broad umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
It includes organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), cost per action/sale/lead, email marketing, social media marketing, content marketing, influencer marketing and many more.
The world of digital marketing is broad and ever-changing, which means it can be hard to keep up with the latest trends. But if you want your business to stay relevant and grow in this fast-paced environment, then you need a comprehensive digital marketing strategy that encompasses all the options available to you.
A great place to start is by determining which types of digital marketing might work best for your business, based on its existing strengths. To help you out, here are different types of digital marketing—explained!
Search engine optimization (SEO)
Search engine optimization (SEO) is the process of improving your website’s visibility in search results. It is a long-term strategy that involves optimizing your website for search engines, which can take months to years to see results.
SEO is not about getting your website to rank first on the search engines; instead, it is about getting people who are searching for something related to what you offer (i.e., “waterproof boots”) to find you on Google or Bing when they are looking for someone like you with similar products and services. This can be valuable because it increases awareness of what you offer as well as leads to sales opportunities or even partnerships down the road.
Social media marketing
Social media is a great way to build your brand, reach your audience, and add value to them.
Building trust with your customers is paramount in social media marketing. People are more likely to buy from someone they trust than someone they do not know or do not like. Social media allows you to build relationships with customers by sharing information about yourself and the products/services that you offer, as well as having conversations with them on platforms such as Facebook groups or LinkedIn groups (if appropriate).
PPC marketing is a form of online advertising that allows you to pay for the placement of your ad in search engine results. It is also known as pay-per-click or Pay Per Impression (PPM). PPC refers to the cost per click, so if someone clicks on your ad, you will be charged a fee.
Because of its ability to get results quickly and efficiently, PPC marketing is one of the most popular forms of digital marketing in 2019. It can help you grow your business by bringing in new customers and leads through paid search ads.
Email marketing is one of the most effective ways to reach your audience. If you are not doing it, you should be!
Email marketing works because it is personal, direct and immediate. You can send out newsletters or promote new products or services using an automated email sequence.
Why is email marketing important?
An email has an open rate of around 43% (which means that almost half of people who receive your emails will read them). Emails are also easy to track and measure in terms of opens and clicks (how many times someone clicked on a link within the email message). And they do not cost anything – all you need is a computer with internet access!
Content marketing is a form of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and acquire new customers.
Content marketing is about telling a story and building trust through that story. It is about helping your audience find value in what you do by educating them on the topic at hand. It is about giving them something valuable for free vs. trying to sell them something right off the bat.
An example of this would be if someone wants to lose weight but does not know how or where to start – instead of selling an eBook or course on how to lose weight (which most people will ignore), we could create an Instagram account with daily tips for losing weight to help them achieve their goals while growing our brand along the way!
Influencer marketing is the practice of partnering with key individuals who have a large following on social media or other online platforms, such as blogs or YouTube.
Influencers can be anyone from an internet celebrity to respected business leaders. They are essentially people who have built up a reputation for being experts in their fields.
The idea behind influencer marketing is that these individuals will promote whatever it is you are selling because they trust you and think highly enough of your product or service to recommend it to their followers.
For example, if one of your favorite bloggers has written about how much he loves wearing dress shirts with French cuffs (and shows off his French-cuffed shirt in every post), then you should consider sending him a few custom-made dress shirts made out of high-quality fabrics like cotton twill weave or silk twill weave!
Mobile marketing is a great way to engage customers and increase sales. You can use mobile marketing to send push notifications about coupons or special offers or even send them text messages with updates on new products that they may be interested in.
Mobile devices are also perfect for location-based services, like Google Ads or Facebook Business Manager.
This type of advertising allows you to target a specific audience by using the geolocation of their mobile device (for example, advertising at university campuses). This can give you access to an entirely different set of potential customers than those who are browsing your website from work on their desktop computers.
- Analytics is the measurement, collection and analysis of data. It is used to measure the performance of a marketing campaign or website, as well as email campaigns.
- Analytics helps you understand how your customers interact with your business so that you can improve their experience and increase conversions.
Affiliate marketing is a great way to earn money online. Affiliates get paid a commission for referring their visitors to the merchant’s website, which can be any kind of company, product, or service.Having a high quality and well-optimized landing page for affiliate marketing would also significantly improve your overall chances of gathering the right traffic and converting them as well.
This can be done with text links, banner ads and more. Affiliate marketing can also be used in email campaigns to promote products and services.
The benefits of affiliate marketing include:
You do not have to create your content from scratch. You just need some basic knowledge about the different products or services you want to promote so that you can write about them in an interesting way that will attract readers/customers interested in buying what you are selling (which is why we recommend building up your writing skills before jumping into this type of work).
To grow your business, you need to know what type of marketing is best for you and your needs
Before you begin marketing your business, it is important to know what type of marketing is best for you and your needs.
The first step in this process is determining who your target market is. Knowing who the people are that you want to reach will help narrow down the types of digital marketing strategies that may be best for you.
For instance, if you are selling organic produce at an organic grocery store, then advertising on Facebook might not be as cost-effective as buying ad space on Google search results or sponsoring a blog post about healthy eating habits on a blog with a large audience.
Once you have figured out who your target audience is and what channels they use most frequently, then it is time to start developing some ideas around how exactly those channels can help spread awareness about your brand or product.
You may not think that your business needs social media marketing or email marketing, but if you have a website and a blog then you are already on the internet. You need to take advantage of the opportunity to use all of these strategies to grow your business.